. >> or beaten out of them or their education system or by growing up and are trying to do the right thing for them push them toward the safe thing when in fact we believe people got to follow their passion. >> rose: how do you unleash it. >> the gray -- great thing is like it is possible if you have some methodology to it, if you are willing to kind of practice at it a little bit. there's a story in the book about a young guy we work with, who when there's a kid he wanted to be a professional music. he loved performances but he hated to practice, right. he didn't think you should have to practice, right. if you were good and just come naturally but in fact you do have to work at it. so as a high school kid he got a chance, he got to see yo-yo ma play, it was a great experience and by lottery he was picked to be one of three kids to ask yo-yo ma a single question. and his question he smiles when he tells this now but he said, his question was now that you're a professional musician, isn't it wonderful because you don't have to practice anymore. and yo-yo ma says i have some bad news